Hospitality · riyadh
Luxury Salon Chain Uniform Standardisation
120-staff luxury salon chain across 6 Saudi cities — single uniform identity, distributed delivery.
- Client
- Luxury salon chain, multi-city
- Duration
- 10 weeks
- Headline
- 120 staff
- Scope
- Multi-city programme contract, 4 role tiers, monthly replacement dispatch
The numbers.
6 cities
Outcome 1
unified under a single uniform programme, joiner-kit delivery within 48 hours.
32% increase
Outcome 2
in client perception of brand consistency in NPS surveys.
0 store gaps
Outcome 3
in uniform supply across 18-month programme period.
The brief
Six salons, four cities, three uniform suppliers, and a brand identity that read differently in every location. The chain wanted one programme for all.
The standardisation
Single colourway across all cities, four role-tier uniforms, embroidered crests on every garment. Joiner kits delivered to any city within 48 hours.
The programme
Monthly replacement dispatch, quarterly fit reviews, annual programme audit. Single operations contact across all locations.