5-Star Hotel Spa Uniform Case Study | Luxury Spa Workwear
5-Star Hotel Spa Transformation
How UNEOM elevated a prestigious hotel spa in Riyadh with luxury uniforms that embodied wellness, sophistication, and cultural sensitivity
Client Overview
One of Riyadh's most prestigious 5-star hotels, featuring an award-winning spa and wellness center that offers a comprehensive range of treatments and experiences. The spa caters to discerning guests from around the world who expect unparalleled luxury and service excellence.
- 30,000 square foot spa and wellness facility
- Team of 40+ specialized wellness practitioners and support staff
- Diverse treatment offerings from traditional Arabian rituals to cutting-edge wellness therapies
- Separate male and female facilities with shared luxury relaxation areas
- Multiple international awards for spa excellence
The Key Challenge
The spa needed to balance luxury with functionality, creating uniforms that reflected the hotel's prestigious brand while providing comfort and modesty for staff performing a wide range of treatments. The uniforms needed to be suitable for Saudi Arabia's cultural context while maintaining the international luxury standards expected by global travelers.
Luxury spa reception staff in UNEOM uniforms
Our Approach
Immersive Brand Experience
Our team immersed themselves in the hotel spa experience, understanding the unique atmosphere, service flow, and brand positioning to ensure our designs would harmonize with the overall guest journey.
Staff Role Analysis
We conducted a detailed analysis of each staff role, from therapists and aestheticians to reception and management, to understand their specific movement requirements, treatment protocols, and client interaction patterns.
Cultural Adaptation
We integrated modern luxury design principles while respecting Saudi cultural expectations, developing options suitable for both local and international staff in a way that honored local values without compromising on elegance.
The Solution
Therapist Collection
We developed a premium collection of treatment uniforms that balanced practical needs with luxury aesthetics:
- Moisture-wicking luxury fabrics
High-end performance textiles with antimicrobial properties and comfort stretch
- Modular design system
Layering elements allowing staff to adapt attire to different treatment types
- Hijab-friendly options
Elegant designs incorporating modest alternatives for female staff preferring hijab coverage
Front-of-House Elegance
For the guest-facing roles, we created a collection that embodied the hotel's luxury positioning:
- Signature silhouettes
Contemporary cuts with subtle nods to traditional Arabian fashion elements
- Premium natural textiles
Soft-touch cotton blends and silk accents in the hotel's signature color palette
- Bespoke accessories
Custom-designed pins, scarves, and pocket squares featuring subtle brand elements
Results & Impact
Increase in treatment bookings
Staff satisfaction
Boost in spa retail sales
Average guest rating
Key Outcomes
Significant improvement in brand perception and perceived luxury value
Enhanced staff confidence when interacting with VIP clientele
More frequent mentions of staff presentation in positive guest reviews
Improved employee retention rates among spa therapists and specialists
UNEOM understood the unique challenges of creating spa uniforms that would represent our luxury positioning while meeting the practical needs of our therapists. The results have exceeded our expectations, with both staff and guests commenting on how the uniforms enhance the overall wellness experience.
Sarah Al-Farsi
Spa Director, 5-Star Hotel Riyadh
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